With the evolving technological world, reading physical books is becoming a thing of the past. Thus Exclusive Books - a book sales company in South Africa - needs help to get more clients to buy physical hardcover books. With this marketing campaign that pushes the boundaries of previous Exclusive books marketing campaigns, it convinces the target market of the thrill and need to read a book that appeals to their psychological desires. By pushing a specific time in which someone should read, challenges people in their every day lives to include something that seems challenging at first but is so good for the brain in the end.The books you read reflect who you are and how you live your life. Reading about fiction and non-fiction excites the soul and imagination.
