3D Mock up - Hellfire's 69th Euphoria Launch Event

Originally created for a client under a brand I cannot disclose, the below are visual renders for a popup shop concept that could be placed at a center court. The original brand has been replaced by Happy Cat, a donut ice cream sandwich store I designed. The idea is to target those with a sweet tooth while also invoking the desire to eat that sweet treat on the beach like you're on holiday. All layouts and concept customer journeys belong to my client.